When Content Marketing is More Than SEO
Sometimes, marketers often get mixed up between content marketing and search engine optimization (SEO); they may look similar but in they are in fact, way much different.
In Terms of Objective,
Search engine optimisation aims to make the website on the first page of Google in terms of organic search volume. With the constant change in search engine algorithm, it is often not easy for websites today, to get onto the first page of the search engines without having a good amount of quality articles that are relevant to the consumers.
This is because Google has now been looking at brands that are authority in their topics.
In Terms of Objective,
Search engine optimisation aims to make the website on the first page of Google in terms of organic search volume. With the constant change in search engine algorithm, it is often not easy for websites today, to get onto the first page of the search engines without having a good amount of quality articles that are relevant to the consumers.
This is because Google has now been looking at brands that are authority in their topics.
HOW TO AVOID BURNOUTBUSINESS // September 1, 2016As mentioned earlier, content marketing works on influencing the consumers’ decision by educating them more about the benefits of the products and services or about the interesting topics that are related to them. Before making the buying decision, the consumer has to look for more information about the brand and its products first in order to understand what they are going to buy. Therefore, content marketing works perfectly in this way.
Search engine optimisation may not work on influencing consumers’ decision as its purpose is to get the website on the first page of the search engine as fast as possible rather than orchestrating its content to influence the consumers. 5 Top resources: BookkeepingBUSINESS // SEPTEMBER 1, 2016Content marketing does help in getting the website better ranked on search engines in the longer run, and on top of that, it also plays an important role in influencing consumer buying decision.So, content marketing and search engine optimisation are two completely different strategies.
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