Weebly isn’t just for building websites anymore — it recently launched Promote, a platform for building marketing emails.
CEO David Rusenko said this is actually Weebly’s second big expansion, after adding an e-commerce platform. But at least e-commerce is, y’know, part of a website. Why move into emails?
“Email marketing is the number two concern for small businesses behind their website,” Rusenko said. Sending those emails should be a “no brainer,” especially since the Direct Marketing Association has reported that email marketing has a 4,300 percent return on investment.
However, Rusenko said that more than half of Weebly users aren’t taking advantage of existing email marketing tools, because “it’s confusing and hard for them.” So Promote allows them to build those emails using the same drag-and-drop tools they use to build their websites.